Business Development
Build relevant relationships and generate qualified meetings with context—not mass outreach.
Department purpose
The BD team is the first human interaction between OBAOL Supreme and a potential Associate. Its objective is to identify the right people, begin a relevant conversation, explain OBAOL briefly, guide them to the website, qualify interest and schedule a contextual meeting for Sales.
What counts as an Associate?
The conversation must change according to the Associate. A supplier should be asked about products supplied; a buyer about commodities sourced; an exporter about markets served; and a logistics partner about service and regional coverage.
Department boundary
Conversation → Scheduled meeting
Identify, engage, educate, qualify, schedule and provide context.
Qualified meeting → Conversion
Discover requirements, explain deeply, handle objections and convert.
BD must not explain every feature, negotiate commercial terms or try to close the Associate. Sales owns deep discovery, objections, commercial discussion and conversion.
Team structure
- BD Intern / BDA: prospecting, LinkedIn outreach, initial conversations, basic qualification, website communication, follow-ups, scheduling and CRM updates.
- BD Team Lead: target allocation, conversation quality, distribution, training, daily monitoring, pipeline review and Sales coordination.
- Sales Team: meetings, requirement discovery, detailed qualification, commercial conversations, conversion and onboarding coordination.
Research finds opportunities. BD creates relationships. Sales converts opportunities. Associate Relations maintains the relationship.